Tuesday, September 17, 2013

One of the worst questions to ask a salesperson is...

Everyone who's ever sold anything has gotten this question at some point in their career. Potential customers mean well when they ask this question, but in all reality, it's pointless really. I'll explain why later, but for now, on to the dreaded question:

"What do you have/use?"

A very common misconception about a product or service is that if the person selling it is using it, it MUST be the best out there. The problem customers tend to make is that, based on this belief, they will buy based on this, thinking that the product/service works for them.

A perfect example is the look of shock people have when I respond to that question:

Customer: "What phone do you have?"
Me: "I don't have a phone. "
Customer: (typical response) "Stop lying! You work for a phone company and don't own a phone?"
Me: (typical response) "That's right. I do have a company phone that's assigned to me--that's it. Truth be told, because I use a phone so infrequently, I'd likely have a prepaid phone if I didn't work for this company. Frankly, that's what works for me."

The point I'm getting at is that the salesperson picked whatever product/service they did because it works for THEM (or at the time they bought it they thought so). Buying something that works for someone else and not yourself is a recipe for failure.

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